3. How we use your information

We may process personal information and aggregated or anonymized information derived from your personal information for the following purposes:

To fulfill a contract or take steps linked to a contract, including:

•  providing our Services. To do this, we use (i) information you provide when you interact with the Services (e.g., in order to provide you with information about a Course or another Service, we use the personal information you provide when you request information about that Course or Service), (ii) information collected through cookies and digital trackers to the extent strictly necessary to provide
  our Services, and (iii) information collected from other sources (e.g., if you have provided information to a company indicating you wish to learn more about a Course or another Service, we will use that information to inform you about such Course or Service);
•  taking payments. To do this, we use your name, address, and payment details;
• communicating with you. To do this, we use your name, e-mail address, telephone number, and the content of any communications that we exchange.
• To provide the Services, and pursue our legitimate interests in marketing our business, ensuring that we conduct our business in line with our objectives, improving and developing our products and services, and keeping our records accurate and up to date. Providing our Services is also in the interests of Education Institutions and others that we partner with, and in the interests of individuals in obtaining access to education. This includes:
• providing products and services you have requested and responding to any comments or complaints you may send us. To do this, we use the information you provide when you interact with the Services, including the content of any communications that we exchange;
• targeting advertising to you and individuals with similar interests or characteristics through services offered by third parties. We use tools made available by third-party advertising providers (e.g., Google, Microsoft, Meta, and LinkedIn) to select groups of individuals that use those third parties’ services to target relevant ads to those individuals on those services;
• developing new products or services, or conducting analyses to enhance current products and services. To do this, we use information you provide when you interact with the Services (e.g., your location, to understand where our Services are particularly popular, information about Courses in which you have expressed an interest, information you provide through surveys); and information collected from other sources (e.g., to track which of our partners refer new users to us);
• reviewing the usage and operations of the Website, and analyzing and improving the Website. To do this, we use any feedback you provide about the Website (directly or through others);
• contacting you for legitimate business purposes. To do this, we use your name, e-mail address, telephone number and the content of any communications that we exchange;
• using personal information to invite you to take part in market research. To do this, we use your name and contact details, and your participation in the research is entirely voluntary;
• in certain instances, where consent is not required by applicable law, to send you direct marketing messages e.g., emails. These messages may relate to our Services. To do this, we use your name, e-mail address, telephone number, postal address, and information about the Course(s) in which you have expressed an interest;
• protecting the security and functionality of the Website. To do this, we use information you have provided to us (e.g., user reviews), information we collect automatically through cookies and other digital trackers (e.g., about the pages you visit and your interactions with them), and information collected from other sources (e.g., complaints about your actions on the Services

Where you give us consent. This includes:

• where consent is required by applicable law, sending you direct marketing messages e.g., emails. These messages may relate to our Services. To do this, we use your name, e-mail address, telephone number, postal address, and information about the Course(s) in which you have expressed an interest.
• where consent is required by applicable law, targeting advertising to you and individuals with similar interests or characteristics through services offered by third parties. To do this, we use information collected through cookies and digital trackers (e.g., device identifiers, and information about pages you visited on our Website). We use this information to target ads on social media sites,
  search engines, and other websites.
• developing new products or services, or conducting analyses to enhance current products and services. To do this, we use information collected through cookies and digital trackers (e.g., information about how users use our Website, in order to assist with error management, and to store preferences).
• reviewing the usage and operations of the Website, and analyzing and improving the Website. To do this, we use information collected through cookies and digital trackers (e.g., information about error reports, or information about pages that users dwell on for a long time, which suggests they are confusing).
• personalizing your experience with the Website, and helping us to better respond to your individual needs. To do this, we use information you provide us about your preferences (e.g., your language preferences), and information collected through cookies and digital trackers (e.g., to track usage of our Website, assist with error management, and storing preferences);
• on other occasions where we ask you for consent, using the data for the purpose which we explain at that time.

To comply with legal obligations, including:

• responding to requests by government or law enforcement authorities. The categories of data used for these purposes will depend on the request; and
• managing legal claims, and ensuring compliance with applicable law and our policies. The categories of data used for these purposes will depend on the nature of the claim or applicable law or policy.